Mahindra & Mahindra's E-Business Initiatives
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY037 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
e-business |
| Case Length |
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12 Pages |
| Period |
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1995 - 2003 |
| Pub Date |
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2004 |
| Teaching Note |
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Available |
| Organization |
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Mahindra &
Mahindra |
| Industry |
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Automobile |
| Countries
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India |
Abstract:
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Mahindra & Mahindra started its E-Business initiatives in
1995. E-Business started with the launch of a dedicated network across 8
manufacturing locations, 33 area offices and 4 branch offices. In June 1996, M&M
launched its website mahindraworld.com, which was one of the first corporate
websites. In 2000, M&M extended the Intranet to three websites dedicated to
suppliers and dealers of the automotive and farm equipment sectors. In the same
year, it started CRM and SCM initiatives, which helped in analyzing customer
buying behavior and product development with the help of data mining tools. All
these initiatives seemed to have paid off and in 2003 M&M's farm equipment
sector won Japan's prestigious Deming award.
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Issues:
» E-Business, Enterprise Resource Planning (ERP) Implementation.
Contents:
Keywords:
Mahindra & Mahindra, E-Business, CRM, SCM,
mahindrascorpio.com, mahindra-bolero.com, ERP, B2B, B2C, Ford Motor Company,
E-Ventures, Farm Equipment Sector
Mahindra & Mahindra's E-Business Initiatives
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